Objectives

Tim Hortons launched TellTims as a customer research program to better understand its customers’ needs and improve the quality of its coffee, donuts, and ready-to-eat meals. Since its founding in 1967 by Tim Horton and Ron Joyce, Tim Hortons has grown into a globally recognized brand.

TellTims – A Growing Legacy

As of September 2014, Tim Hortons had an extensive network of:

  • 3,600 franchise outlets in Canada
  • 869 locations in the United States
  • 56 outlets in the Persian Gulf

Over the years, this humble donut shop has evolved through mergers, expansions, and partnerships to become one of the leading fast-food chains across North America, the United Kingdom, and Asia.

Objective of the Tim Hortons TellTims Survey

Customer satisfaction is the backbone of any successful business. Increasing sales and improving customer experience go hand in hand. But how can a company ensure its customers are happy? The answer lies in listening to them.

The TellTims Survey is designed to:
✔ Gather customer opinions on food quality, service, and cleanliness.
✔ Identify areas where Tim Hortons can enhance its offerings.
✔ Improve customer experience through better service and menu updates.
✔ Ensure consistency and quality across all Tim Hortons outlets.

Tim Hortons wants to hear from its customers—both the positive and the areas that need improvement. Your feedback is valuable in shaping the future of Tim Hortons.

By participating in the TellTims Survey, you get an opportunity to:
🎯 Share your recent Tim Hortons experience.
🎯 Provide insights into service quality and efficiency.
🎯 Offer suggestions on how Tim Hortons can improve.

To ensure every customer gets the best possible experience, Tim Hortons actively values and implements customer feedback.